What if... / by petergregson

How can an event, planned and set months, maybe years in advance, remain relevant at the time of performance? What if concert programming matched audience buying trends? Some audience members buy tickets when the programme is printed several months before it happens. Most, it has to be said, buy within the week of the concert. RIghtly or wrongly, that is the behavior. Rather than challenge it, why don't we work with it? Why don't we announce concerts three weeks in advance, meaning they can retain their relevance and add a fresh, timely element to the affair? In my specific line of work, involving fast moving technology, something that I think is cool and cutting-edge today will, inevitably, be either established or extinct in 10 months time. Obviously I understand it isn't possible to create a concert programme from scratch and be expected to perform to a world class standard in three weeks; I'm not proposing you do so, I'm just proposing having building blocks in place that would allow "modular" programming and maintain a contemporary pulse, rather than trying to push people back into the mould of years past, where advance schedule planning was the done thing. One  of the best things about the modern and increasingly mobile age is that we have absolute flexibility in what we do and when we do it... wherever we are in the world. Let's not ignore that because it's the easier; let's embrace it because it's the hard but necessary thing to do.