Confidence breeds confidence, behavior changes and then BOOM. / by petergregson

I tweeted earlier today that I was starting to notice non-music friends going to more concerts... I got an odd response - one of disbelief! I sort of see your point, but come on guys, let's show a little support! I think this is a really exciting shift; I'm seeing a lot of technologists, designers, VCs, entrepreneurs, PR people and many others 'checking in' to all sorts of venues and events on Foursquare. Sounds inane, but basically what you do is tell your iPhone where you are, and why, and it shares the geotagged information with your friends. Are people attending "high brow" things because their behavior is suddenly public? Would they check-in to their sofa for a Friday night in with The West Wing? Maybe, maybe not. I think it'll be interesting to keep an eye on the impact that peer pressure / review has on what we do and where we do it. I think the rise of this production orientated audience coupled with Sony buying Lang Lang and new-build concert halls like Kings Place is a really exciting (and much needed) boost of confidence to the classical market. I think there's a light at the end of the tunnel...